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Posts Tagged ‘Charles Duhigg’

During his sermon on Sunday, my pastor asked: Are we consumed with consuming? If our major corporations have their way, the answer would always be yes.

In a new book, recently excerpted in the New York Times Magazine, reporter Charles Duhigg catalogs the extraordinary lengths that retailers like Target (see video) work not only to build, but to control, our habits of consumption — and to make our consumption habitual. As one researcher from Target told Duhigg:  

Just wait. We’ll be sending you coupons for things you want before you even know you want them.

The scope of modern marketing, fueled by research in neurology and psychology, is far different from the advertising of the past. It allows us to hold on to the illusion that we can resist even as we are directed, and even manipulated, to buy and buy again.

So it is no small thing when my pastor asked us to consider changing our shopping and consumption habits. We are working not just against our own tendencies; we are working against a relentless culture of marketing that aims with precision at our tendencies and vulnerabilities. That’s why it can feel so difficult to change.

Yet, by God’s grace, we are not helpless. This is why we can think of frugality as more than just a virtuous trait. It is a spiritual discipline, an act — no, a habit — of resistance against one of the powers and principalities of our day.

Note: A version of this post also appeared at my church’s blog.

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